PRESS ROOM
Press Release
CONTACT:

Bernadette Wallace
336-519-6250
Bernadette.Wallace@hanes.com

Bali® INTIMATE APPAREL LAUNCHES REVOLUTION AGAINST BRA DISCOMFORT
Bali Comfort Revolution™ Wirefree Bra Offers Comfort, Support and Fit Flexibility as Foundation to Living Beautifully

WINSTON-SALEM, N.C.  July 26,2011-- Poor fit, discomfort during all-day wear and riding up in the back are top complaints women have about their bras. With advancements in fabrics and construction, wearing a bra does not have to be uncomfortable, especially with the introduction of the Bali Comfort Revolution Wirefree bra. The Comfort Revolution Wirefree bra is completely seamless and features ultra-thin stretch foam cups and a soft comfort band, which moves with her to provide fit flexibility and comfort. The Comfort Revolution Wirefree bra provides targeted back and side support through patented knitting technology.

"With 85 percent of women wearing the wrong bra size, it is understandable why their bras are uncomfortable to wear," said Vicki Seawright, Bali marketing director. "At Bali we know beauty comes from within and starts with what you wear underneath it all, and the Comfort Revolution Wirefree bra offers fit flexibility, comfort and support without sacrificing elegance and style. It makes it easy to live beautifully."

Building on the attributes of the wirefree bra, the Bali brand will launch the Comfort Revolution Minimizer Underwire this September. The bra will provide the same breakthrough innovation for women who prefer a minimizer bra.

Available in a variety of colors, Bali Comfort Revolution Wirefree bras are sold in department stores nationwide with a suggested retail price of $34. Bali Comfort Revolution Minimizer Underwire bras are also sold in department stores nationwide at a suggested retail price of $36.

About Bali® Intimate Apparel

Bali is the No. 1 national intimate apparel brand in department and mid-tier stores. The Bali brand is part of Hanesbrands Inc. For additional information about Bali bras, panties and shapewear, visit the Bali website at www.balicompany.com or “like” us on Facebook at www.facebook.com/bali.intimates.

As Seen In

Women's World, July 2010, Bali® Concealers #3411
Shape Magazine, July 2010, Bali Concealers® Convertible Strapless Bra #3427
StyleList 2010 Undie Awards, June 2010, Favorite Panty: Bali Skimp Skamp Brief #A633,
and Favorite Minimizer Bra: Bali Satin Tracings Minimizer Bra #3562
SELF, June 2010, Bali® Active #3324
Family Circle, February 2010, Bali Concealers® #3425
Real Simple, January 2010, Bali® Live it Up® Seamless #3353